Spiike analyzes 6 dimensions of creator performance to give you one clear number out of 100. No vanity metrics. No black box. Just data you can trust to make better partnership decisions.
Every influencer on Spiike receives a score from 0 to 100. This score reflects how well a creator performs across the metrics that actually matter for brand partnerships — not just how many followers they have.
Each dimension is weighted based on how much it impacts real campaign results. These weights are calibrated using industry benchmarks and updated regularly.
How actively the audience interacts with the creator's content. Likes, comments, shares — the signals that tell you this audience listens and acts. Benchmarks are adjusted per platform and per audience size, so a creator with 10M followers isn't penalized for having a lower rate than a creator with 10K.
Audience size relative to platform benchmarks. A larger audience means broader exposure — but size alone doesn't make a great creator. That's why Reach is one dimension among six, not the whole score.
What percentage of followers actually see the content. A creator with 500K followers but only 5K views per post has a visibility problem. This dimension catches ghost followers and inflated audiences.
Is this creator on the rise or plateauing? We look at the ratio of views to total content. Fewer posts with high views signals a breakout creator — the kind you want to partner with before everyone else does.
How consistently the creator posts. Regular publishing keeps an audience engaged and the algorithm favorable. A creator who posts once a month is a riskier bet than one who shows up every week.
Signs of real followers versus bots. We analyze the followers-to-following ratio, the comments-to-likes ratio, and verified status. Accounts with abnormal patterns are flagged.
We analyze the last 12 posts to reflect current performance — not what happened two years ago.
Pinned content accumulates engagement over months. It doesn't represent typical performance.
Views and engagement need time to stabilize. We wait before counting.
One viral hit or one underperforming post doesn't skew the score. The median shows you what a typical post actually looks like. This is the industry standard used by the leading analytics platforms.
Instagram engagement works differently from TikTok. YouTube is different from X. Each platform has its own thresholds, based on real market data.
A 1% engagement rate is excellent for a creator with 10 million followers, but below average for someone with 5,000. We adjust expectations based on the creator's tier.
Reach + Engagement + Activity. How active and engaging the creator is. This tells you what to expect from a campaign in terms of visibility and interaction.
Audience Quality + Real Reach + Engagement. How authentic the creator's audience and engagement are. This protects you from wasting budget on fake influence.
A creator can have high Performance but low Credibility — big numbers, but suspicious audience. Or high Credibility with moderate Performance — small but loyal, real audience. The global score balances both.
The Brand Match score is separate from the global score. It measures how well a specific creator aligns with your brand's industry, audience, tone, and values. Set up your Brand Profile in your account, and every creator you analyze will get a personalized match score — no extra credits required.